Photos: Kronenbourg 1664 L’Aperitif Fashion @RootzPosted 10th July 12 at 11:25 pm by Amin Khairuddin
The art of fashion
13 June 2012- Kronenbourg 1644 brings another astonishing display of French influence in local fashion with the recent L’Aperitif Fashion party. The event was the brands reinvention of the Happy Hour culture and it was a creative expression of fashion that brings beer lovers a one of a kind experience. The night was the unveiling of the Kronenbourg 1664 jacket, a collaboration between fashion designers Herane Zera and Endy. The jacket interprets the colors of blue, white and red into a landscape that emphasizes the qualities of the beer- charismatic, contemporary and refine. Amongst the guests from our local fashion industry included, Dato Prof Jimmy Choo with L’Aperitif Fashion brand ambassadors, Keith Kee, Amber Chia and Andrea Fonseka.